VICTORIA
JONES

Fractional CMO & marketing strategist for growth-minded B2B organizations. Marketing solutions that connect brand, marketing, and growth strategy.

Portrait of Victoria Jones, a marketing professional, with long wavy hair, wearing a navy blue blazer and a striped blue shirt, standing near windows, her arms crossed, looking confidently at the camera.

I partner with B2B mid-market organizations in growth or transformation. Most of my clients are founders, CEOs, private equity partners, or marketing leaders who know their brand or marketing systems need to evolve to meet the next stage of growth.

HOW I HELP

MARKETING TRANSFORMATION & DIGITAL EXPERIENCE

I redesign marketing systems to scale efficiently, operate intelligently, and perform. From tech stack to measurement, I help modernize marketing operations for today's digital-first enterprise.

  • Content marketing strategy and thought leadership platforms

  • Sales enablement and asset development

  • Website design and digital experience optimization

  • Search, SEO, and social media marketing

  • Marketing tech stack evaluation and integration

  • AI-enabled marketing transformation

  • Marketing analytics and automation

  • Account-based marketing (ABM) programs

A connected, data-driven marketing ecosystem that converts insight into growth.

BRAND & BUSINESS STRATEGY

I help leaders define and align the strategic foundations that drive growth. My work translates research and insights into frameworks that shape positioning, value, and narrative.

  • Go-to-market strategy, positioning, and value proposition

  • Customer research, insights, and segmentation

  • Brand governance & systems

  • Customer journey mapping

  • Employer value proposition (EVP) and employer branding

  • Naming and brand architecture systems

  • Message platform development

A unified brand and business strategy that drives clarity, alignment, and commercial advantage.

CREATIVE & NARRATIVE LEADERSHIP

I bridge strategy and storytelling to inspire action, building creative platforms that connect brand purpose to customer experience.

  • Strategic narrative development and brand storytelling

  • Campaigns and content creation

  • Copywriting and content writing

  • Content marketing and thought leadership

  • Creative brief and campaign planning

  • Employer brand activation and recruitment marketing

Creative that's insight-led, emotionally resonant, and commercially effective.